Many companies will put an intern in charge of their social media channels, in part because they don’t fully understand how important social media is, and in another part because they believe that because the interns, usually young, use social media in their personal lives that these skills will easily transfer to running the social media account of their business. And in some ways, they’re right, it doesn’t take a rocket scientist to send out a tweet or post an update to Facebook, but there are many reasons why social media is a lot more complicated than you think.
A consistency in tone of voice is hugely important on social media for a business. Your social media accounts are in many ways the mouthpiece for your company, these days they are the first thing people look at when making a buying decision. That’s not to say that necessarily you need to adopt a serious tone of voice throughout your posts, many of the best accounts are the ones that often post content in a more personable and friendly manner, but a tone of voice should be established at the outset that can be maintained.
Many people adopt the strategy on social media that their number one goal should be to promote their products, and as a result their content can often seem like a constant stream of adverts. While social media can be a great way to plug promotions or new product lines, people do not want to be advertised at. Take a step back and think about your business as a whole, what related topics/things that fits your business can you promote on your social media. If you can find those topics, that’s where your social media truly becomes valuable.
An understanding of Facebook lies way beyond knowing how to poke someone. With EdgeRank meaning that only a small percentage of your fan base will see any one post that you make, ensuring that those posts you make work as hard as they can. The right kind of photos/images are by far the most popular medium on Facebook, and can have that viral quality that doesn’t quite stretch to text posts or links. Pick a good mix of posts, from videos to links, as well as photos, so that your news feed doesn’t end up with a stream of content that is too similar.
Understanding your target demographic is a vital part of executing a proper social media strategy. Knowing when they’re online, what sort of content will be suitable, and where they are at in the buying process will enable you to properly define a strategy that you can take forward.
One2One Digital offers the full range of services you would be looking for in a Digital Marketing Agency London. From social media to SEO, PPC to web design, they are your one stop shop for all things marketing.
If you are looking for a Digital Marketing Agency London then give One2One Digital a call, not only are they experts in social media, they also offer services in SEO, PPC, web design, email marketing and more.
Whether it’s social media, PPC, SEO, web design or more, if you are looking for a Digital Marketing Agency London then One2One Digital are who you need to call, with individual experts in each field we can revolutionise your companies online presence.
With experts in PPC, SEO, Social Media and more, One2One Digital should be your first point of call if you are looking for a Digital Marketing Agency London that can improve your online business presence.
A consistency in tone of voice is hugely important on social media for a business. Your social media accounts are in many ways the mouthpiece for your company, these days they are the first thing people look at when making a buying decision. That’s not to say that necessarily you need to adopt a serious tone of voice throughout your posts, many of the best accounts are the ones that often post content in a more personable and friendly manner, but a tone of voice should be established at the outset that can be maintained.
Many people adopt the strategy on social media that their number one goal should be to promote their products, and as a result their content can often seem like a constant stream of adverts. While social media can be a great way to plug promotions or new product lines, people do not want to be advertised at. Take a step back and think about your business as a whole, what related topics/things that fits your business can you promote on your social media. If you can find those topics, that’s where your social media truly becomes valuable.
An understanding of Facebook lies way beyond knowing how to poke someone. With EdgeRank meaning that only a small percentage of your fan base will see any one post that you make, ensuring that those posts you make work as hard as they can. The right kind of photos/images are by far the most popular medium on Facebook, and can have that viral quality that doesn’t quite stretch to text posts or links. Pick a good mix of posts, from videos to links, as well as photos, so that your news feed doesn’t end up with a stream of content that is too similar.
Understanding your target demographic is a vital part of executing a proper social media strategy. Knowing when they’re online, what sort of content will be suitable, and where they are at in the buying process will enable you to properly define a strategy that you can take forward.
One2One Digital offers the full range of services you would be looking for in a Digital Marketing Agency London. From social media to SEO, PPC to web design, they are your one stop shop for all things marketing.
If you are looking for a Digital Marketing Agency London then give One2One Digital a call, not only are they experts in social media, they also offer services in SEO, PPC, web design, email marketing and more.
Whether it’s social media, PPC, SEO, web design or more, if you are looking for a Digital Marketing Agency London then One2One Digital are who you need to call, with individual experts in each field we can revolutionise your companies online presence.
With experts in PPC, SEO, Social Media and more, One2One Digital should be your first point of call if you are looking for a Digital Marketing Agency London that can improve your online business presence.